
Search News You Can Use - SEO Podcast with Marie Haynes
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Latest episodes

Jun 5, 2025 • 1h 27min
What I learned at Google I/O - Search is radically changing!
It was an honour to attend Google I/O in person.
Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core.
This podcast episode was recorded live.
Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter
Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed
0:00 – 0:51 Welcome & recap of Google I/O invitation, outline of the live episode’s agenda
0:51 – 1:55 Screen-share setup; meeting Sundar Pichai and Sergey Brin anecdotes
2:40 – 4:15 What AI Mode is, why Google may replace “classic” search, and the query fan-out patent
4:15 – 6:02 How clicks train AI Mode; demo showing 59 source sites and the result carousel
7:03 – 9:14 Ethics of Google using web content; E-E-A-T impact on carousel inclusion
9:55 – 12:22 Accuracy, hallucinations, feedback buttons, and why original content matters
14:00 – 17:21 Freshness signals, library analogy for originality, Gemini Live phone demo
17:21 – 27:55 Gemini AR glasses test, personal-context search & privacy implications
32:21 – 35:22 Gemini in Chrome: on-page AI assistance, summarisation, e-commerce concerns
35:22 – 40:47 Project Mariner: browser agents that automate multitab workflows; job impact
40:47 – 43:59 Agent Mode & agent-to-agent checkout; custom charts/graphs in AI Mode
43:59 – 50:52 Deep Search (multi-query research) and uploading your own files for reports
50:52 – 54:42 E-commerce upgrades: “Try it On” virtual fitting, price-tracking, “Buy for Me” with Google Pay, Wing drone delivery
54:42 – 57:00 Gemini V3 multimodal video creation, Flow editor, AI content production costs
57:00 – 60:00 Google’s universal AI assistant vision, coming hardware, and industry upheaval
60:00 – 61:00 Sergey Brin on the web’s unpredictability ten years out; reflections on accelerating change
61:00 – 62:27 Dario Amodei’s forecast of 20 % unemployment from AI; balancing fear with opportunity
62:27 – 63:50 Learning-curve discussion: experiment daily, let Gemini/ChatGPT tutor you step by step
63:50 – 66:00 Question on falling organic clicks: focus on conversions, cite Will Reynolds’ data, report revenue over raw traffic
66:00 – 67:12 Who gets credit—SEO or CRO? Rebranding SEO as AIO/GEO and outlining the evolving practitioner role
67:12 – 68:32 Brand building beyond Wikipedia: podcasts, social presence, authoritative mentions; example of podcast mention boosting AI-overview visibility
68:32 – 69:20 LLMs.txt debate: no major model honors it yet, so implementing it is likely wasted effort
69:20 – 70:10 Server-log analysis of AI bots: seeing ByteDance and others, limited actionable value beyond selective blocking
70:10 – 71:10 Google Agent Space: 100-seat minimum, use cases for large agencies (onboarding, HR, process agents)
71:10 – 72:10 MCP for e-commerce customization tools; preparing your site for future agent-to-agent APIs
72:10 – 73:20 Speculation that many third-party agent frameworks will fade once Google/OpenAI integrate agents natively
73:20 – 74:10 Community learning benefits; SEO skillset as problem-solving edge in the AI era
74:10 – 75:25 Overview of the Search Bar Pro community, tutorials, “happy hour” discussions, member advantages
75:25 – 76:50 Coping with upheaval: lamplighter analogy, choosing optimism, hunting for new opportunities
76:50 – 78:00 Closing remarks: upcoming talks on BCIs and agents
78:00 – 87:08 Final chat exchanges, farewells, and session wrap-up

Apr 14, 2025 • 44min
Google's Agent2Agent Protocol: This radically changes how the web works.
Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other.
What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO.
I share thoughts about A2A, the Agent Development Kit (ADK), Agent Cards, and why the future of the web might look very different, very soon.
More, including links to all of the resources mentioned in my blog post:
https://www.mariehaynes.com/googles-agent2agent-protocol-will-radically-change-the-web/
Subscribe to my newsletter for all of the interesting news as AI changes our world:
https://mariehaynes.com/newsletter/

Apr 4, 2025 • 57min
How AI Will Change Our Lives Over the Next Decade
Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income.
Marie details how AI is currently used for tasks like organizing thoughts and image generation, but its true potential lies in AI agents. These agents will research and complete tasks, changing how we interact with the web and businesses. She gives examples of using agents for hotel and flight research and deep research projects.
She also talks about using AI for coding and creating tools, sharing her personal experience of developing a tool to analyze website traffic drops. Marie believes AI agents will become like employees, increasing productivity and allowing her to focus on more complex tasks. She envisions AI optimizing businesses in various ways, such as chatbots, competitor research, and IP creation.
Marie acknowledges the disruption AI will cause, leading to job losses in digital marketing and other industries. She compares this to historical technological shifts like electricity and the printing press, noting that while there were initial negative consequences and job losses, these technologies ultimately led to progress and new opportunities.
She encourages listeners to embrace AI, suggesting they learn to code with AI, stay updated on AI developments, and become experts in AI in specific areas. She also advises sharing their knowledge and learning to communicate effectively with language models (prompting). Haynes believes AI will improve our lives, offering advancements in healthcare, mental well-being, and innovation. She concludes by emphasizing the importance of being part of shaping the future of AI, rather than just watching it happen.
Learn to prompt with a weekly email from Marie Haynes:
https://www.mariehaynes.com/prompts
Marie's AI Newsletter:
https://www.mariehaynes.com/newsletter

Feb 26, 2025 • 59min
Is Grok 3 a threat to Google? + LIVE AI Deep Research Demos!
Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep Research tools from Grok, Gemini and OpenAI.
We'll discuss the future of Search and how we can be the leaders of the future as AI changes our world.
Join the Search Bar to participate in future epsiodes:
https://community.mariehaynes.com/
Marie's Newsletter:
https://mariehaynes.com/newsletter/

Feb 12, 2025 • 1h 47min
The QRG Updated - Filler content, Paraphrased, AI content and more.
The January 2025 update of Google's Quality Rater Guidelines had many important changes including sections on:
-filler content
-paraphrased content
-Using AI in content creation
-Expired domains
-Scaled content abuse
This was a live episode of Search News You Can Use filmed in The Search Bar.
Buy My 2025 edition of my QRG checklist you can use to assess your site like a quality rater:
https://www.mariehaynes.com/products/qrg-workbook-2025/
Join the Search Bar:
https://community.mariehaynes.com/

Dec 13, 2024 • 36min
Gemini 2.0 - a new era! O1, Google's quantum computing breakthrough, Sora & more.
Dive into the future of AI as advancements like Google's Gemini 2.0 redefine the landscape. Learn how quantum computing, with its fascinating concepts like qubits, could transform technology. Discover OpenAI's latest innovations, including the powerful ChatGPT Pro and innovative Sora for text-to-video. Explore how these developments impact society, SEO dynamics, and even a Swiss church's use of AI. This thrilling journey into AI's potential will leave you eagerly anticipating what comes next!

Oct 7, 2024 • 45min
Are Chrome user engagement signals used in Google's ranking systems? Cindy Krum & Marie Haynes
Are Chrome engagement signals used in Google's ranking systems?
I'd recommend watching Cindy's video from last week:
https://youtu.be/txNT1S28U3M?si=uPi9nz61-1HfJefG
Cindy theorized that Google collects all sorts of information from our visits using the Chrome browser. In our talk we discuss whether and how this information could be used in ranking algorithms.
Reach Cindy:
https://mobilemoxie.com/
https://x.com/Suzzicks
Reach Marie:
https://mariehaynes.com/contact/
https://community.mariehaynes.com/ - The Search Bar
Links mentioned in this episode:
The Pandu Nayak testimony:
https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf
Distributed Representation of Words and Phrases and their Compositionality - Jeff Dean, Ilya Sutskever et al. - Helps explain how vectors in a space are adjusted. Gemini gave me this paper when we were discussing RankBrain.

Sep 18, 2024 • 36min
Understanding Gemini's Vector Space: How AI Learns (And can we influence it?)
Here’s a conversation I had with Gemini about how its vector space works and how it adjusts as it learns. It may be possible for us to influence how Gemini represents our business by having more conversations about the things that are good about your business.
Hope you find this interesting! (Also omg how many times did I say the word “interesting” in this episode? 😂
The end of this video includes a podcast made by NotebookLM AI podcasters talking about my conversation with Gemini.
Here’s a great video I found that taught me a lot about vectors:
https://www.youtube.com/watch?v=YvobVu1l7GI
Here’s NotebookLM
https://notebooklm.google.com/
See past podcast episodes
https://community.mariehaynes.com/spaces/12946477/feed
If you want to learn more about the AI systems used in Search here’s my book, SEO in the Gemini Era: The story of how AI changed Google search
https://www.mariehaynes.com/gemini-era-seo/book/
And to go even deeper, here’s my course:
https://www.mariehaynes.com/gemini-era-seo/course/
Want to join other people who are excited as me about AI? We’d love to have you in the Search Bar
https://community.mariehaynes.com/

Aug 5, 2024 • 1h 41min
Site Improvement brainstorming session with Marie Haynes
Thank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of this episode are me sharing how Google’s algorithms have changed. Then, Adam and I look in detail at his competition and his website and discuss how to change it so that it is more likely to meet the needs of his potential clients.
Watch on Youtube: https://youtu.be/K0FVlM7Xmc0
Links
Marie’s book, SEO in the Gemini Era, The Story of How AI Changed Google Search
https://amzn.to/3WPBg0Z
SEO in the Gemini Era course:
https://www.mariehaynes.com/gemini-era-seo/course/
Brainstorm with Marie:
https://www.mariehaynes.com/work-with-marie/
DOJ vs. Google Pandu Nayak testimony:
https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf
My blog post on the API files with attributes including Navboost :
https://www.mariehaynes.com/what-is-this-leaked-google-code-digging-into-the-api-docs/
Cyrus Shepard’s Moz article on click patents:
https://moz.com/blog/click-based-seo-engagement-signals
Internal Google email talking about Navboost:
https://www.justice.gov/d9/2023-11/417828.pdf
Google brought new signals into the core algorithm with March core update:
https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070
Gemini 1.5 improved Google’s machine learning architecture:
https://blog.google/technology/ai/google-gemini-next-generation-model-february-2024/#architecture
My course if you’d like to learn more about the AI systems behind search:
https://www.mariehaynes.com/gemini-era-seo/course/
Frederic Dubut of Bing talking about how we must switch from keyword research to intent research.
https://www.youtube.com/watch?v=NTriTRmEf34
Google’s information gain patent
https://patents.google.com/patent/US20200349181A1/en

Jun 25, 2024 • 12min
Navboost - Understanding this system changes how we do SEO.
Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with information on what you clicked on and engaged with? I share in this video how this system is described, and also how I believe Google's ability to predict what searchers are likely to find helpful is changing.
Mentioned in this video:
Blog post on Navboost by Marie:
https://www.mariehaynes.com/navboost/
Marie's workbook:
https://www.mariehaynes.com/gemini-era-seo/workbook/
Marie's book:
https://www.mariehaynes.com/gemini-era-seo/book/
Pandu Nayak testimony:
https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf
Douglas Oard testimony:
https://thecapitolforum.com/wp-content/uploads/2023/11/U.S.A.-et-al-v.-Google-LLC-Nov-15-2023-Bench-Trial-Day-41-Morn-Sess-Transcript.pdf
Rand Fishkin's post on the API files:
https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
Cyrus Shepard's Moz article about Google patents involving clicks:
https://moz.com/blog/click-based-seo-engagement-signals
Google's announcement of the March core update:
https://developers.google.com/search/blog/2024/03/core-update-spam-policies
Google describing how the core update involved architecture changes and bringing in new signals:
https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070