Thank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of this episode are me sharing how Google’s algorithms have changed. Then, Adam and I look in detail at his competition and his website and discuss how to change it so that it is more likely to meet the needs of his potential clients. Watch on Youtube: https://youtu.be/K0FVlM7Xmc0 Links Marie’s book, SEO in the Gemini Era, The Story of How AI Changed Google Search https://amzn.to/3WPBg0Z SEO in the Gemini Era course: https://www.mariehaynes.com/gemini-era-seo/course/ Brainstorm with Marie: https://www.mariehaynes.com/work-with-marie/ DOJ vs. Google Pandu Nayak testimony: https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf My blog post on the API files with attributes including Navboost : https://www.mariehaynes.com/what-is-this-leaked-google-code-digging-into-the-api-docs/ Cyrus Shepard’s Moz article on click patents: https://moz.com/blog/click-based-seo-engagement-signals Internal Google email talking about Navboost: https://www.justice.gov/d9/2023-11/417828.pdf Google brought new signals into the core algorithm with March core update: https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070 Gemini 1.5 improved Google’s machine learning architecture: https://blog.google/technology/ai/google-gemini-next-generation-model-february-2024/#architecture My course if you’d like to learn more about the AI systems behind search: https://www.mariehaynes.com/gemini-era-seo/course/ Frederic Dubut of Bing talking about how we must switch from keyword research to intent research. https://www.youtube.com/watch?v=NTriTRmEf34 Google’s information gain patent https://patents.google.com/patent/US20200349181A1/en