3min chapter

Search News You Can Use - SEO Podcast with Marie Haynes cover image

Google’s Newest Product Reviews update and Google’s use of Entities in Search

Search News You Can Use - SEO Podcast with Marie Haynes

CHAPTER

Using Ai to Optimize Search Engines

In the early days of understanding content on pages, there wasn't much that we could do to change our content. But since two thousand 13, how many advances google has made in understanding language on pages. We don't have to fully understand how bert kelm lamda or mum work to know that they're helping Google better understand which information is thorough and substantial. I'm betting that including well structured answers to these questions that you find for your topics and people also ask would be super powerful.

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