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Google’s Newest Product Reviews update and Google’s use of Entities in Search
Search News You Can Use - SEO Podcast with Marie Haynes
Humming Bird Changed Search
Google said he humming bird was like changing the entire engine of a car to give it a new engine that was built both on existing and new parts. Google got better, with a humming bird at indexing entities in documents. It got better figuring out which entities are discussed on your pages,. And it got better at connecting which search queries go with those entities is relevant to those entities.
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