Understanding Google's Use of Entity Information

As google gets better at understanding language, they're able to extract more and more entity information from content on the web. If true, then understanding gogle's use of entities goes way beyond understanding the e a t or authenticity of a business or an individual. We had the right idea in working to improve entity information for your business and even your authors across the web. But what hit me this week was how entity information could be used to understand which content is relevant as well.

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