How to Think Like Your Buyer & Become Good at Sales

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell.

She’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process.

Topics covered:

• The love/hate relationship between sales and marketing
• Why intuition is a gift in sales
• How Susan changes the mindset of sales people
• Keeping your buyer on the sales roadmap
• The three stages of the buying process
• Walking away from sales that just aren’t going to work
• The difference between an impact problem and a frustrating problem.
• The Why, The What and The How.

Resources mentioned:

• The Way Buyers Buy
• LinkedIn
• Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
• Buying Triggers: 6 Steps to Create Explosive Demand

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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