Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Think Like Your Buyer & Become Good at Sales

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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What Is the Common Buying Process?

The buying process is way more complicated an that, but i thinkt it's beautiful to simplify it into three stages. If you if you draw the buyer's journey out as rectangle, a landscape rectangle, and then divide it into three equal columns, and then you put why, what and how over those three, then if they, if i find them in the first or if they find me when they're in the first stage of their buying process, I've about 20 % of closing that. And really, most of my customers saying, really susan, our clothes rate is much lower than that. So i'm very interested. Its one of the first things i ask as a sales

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