How Do You Know if You Solve a Frustrating Problem?

I'll give you the four types, and then i'll give you some examples. So at the bottom, nice to have, very b to see. The next level up is, it solves a frustrating problem. Even if they don't measure it, they know intuitively that it has impact on their organization. And so really, it's not that painful. They have a work around. You can get them to move. But it requires very, very good salesmanship. Now, what i wanti to stop on that intersection between impact and frustrating. I see of frustrating problems being targeted by a amessage and marketed round them.

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