The Product Experience

Vision and strategy - Marty Cagan on The Product Experience - Part 1

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Nov 16, 2022
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INSIGHT

Vision and Strategy Ownership

  • Product vision and strategy are product leadership responsibilities, not individual product manager tasks.
  • Individual product managers on empowered teams focus on discovery and delivery, guided by the overall strategy.
INSIGHT

Feature Teams vs. Empowered Teams

  • Feature teams serve the business by building requested features, eliminating the need for separate product vision or strategy.
  • Empowered product teams, given problems to solve, require both vision and strategy.
ANECDOTE

Trainline's Transformation

  • Trainline, initially an IT company, transformed into a product-led organization.
  • They achieved this by empowering product teams and focusing on reinventing the travel experience.
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