

Vision and strategy - Marty Cagan on The Product Experience - Part 1
45 snips Nov 16, 2022
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Vision and Strategy Ownership
- Product vision and strategy are product leadership responsibilities, not individual product manager tasks.
- Individual product managers on empowered teams focus on discovery and delivery, guided by the overall strategy.
Feature Teams vs. Empowered Teams
- Feature teams serve the business by building requested features, eliminating the need for separate product vision or strategy.
- Empowered product teams, given problems to solve, require both vision and strategy.
Trainline's Transformation
- Trainline, initially an IT company, transformed into a product-led organization.
- They achieved this by empowering product teams and focusing on reinventing the travel experience.