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Vision and strategy - Marty Cagan on The Product Experience - Part 1

The Product Experience

CHAPTER

Product Strategy - What Is It?

A product strategy is literally meant to, I mean, it's a product strategy. It's typically five to 10 years out. So the product vision needs to be inspiring and needs to be emotional. We need to decide what are the insights we're going to really make bets on. And then we need to turn those insights into something we can monetize.

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