5min chapter

The Product Experience cover image

Vision and strategy - Marty Cagan on The Product Experience - Part 1

The Product Experience

CHAPTER

Product Strategy vs Business Strategy

Business strategy is typically a C-suite decision. Product vision, just to be clear, that's like once every five years. When they're done well, those are when they keep... Tesla's was 10 years. They're on their second 10-year product vision. And you can bet that has product and product vision implications because it's a different model.

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