4min chapter

The Product Experience cover image

Vision and strategy - Marty Cagan on The Product Experience - Part 1

The Product Experience

CHAPTER

Product Leaders - What's Your Top Tip for Developing a Product Vision and a Strategy?

The CEO needs to feel real ownership of that product vision. The art is to create it such and include the CEO, says Andy Cevallos. It's really important that if your CEO has a big ego, then the head of product needs to be sensitive to that so that you don't get this thing going on with them.

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