5min chapter

The Product Experience cover image

Vision and strategy - Marty Cagan on The Product Experience - Part 1

The Product Experience

CHAPTER

Product Vision and Product Strategy Are Not Product Management Topics.

A lot of the confusion is out there stem from not understanding the kind of product team you're on. If a company is set up where stakeholders are really driving what gets done, they usually are driving these roadmaps. You don't need one to serve the business. But if you're an empowered product team working where you're given problems to solve, that's very different. Now you do need a vision and a strategy.

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