Tetragrammaton with Rick Rubin Julie Greenwald
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Jun 16, 2024 
Julie Greenwald, a powerhouse in the music industry, began her journey at Def Jam and now leads Atlantic Records. In this chat, she discusses the challenges of recognizing talent in an era of fame and the significance of live performances. Greenwald emphasizes the importance of personal connections between artists and fans, the journey from grassroots to mainstream success, and the balance between artistic integrity and commercial demands. She shares humorous anecdotes from her career and reflects on the evolution of artist development in the ever-changing music landscape.
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Artists' Touring Preferences
Many artists today prefer to stay in their comfort zones, with some reluctant to tour. This limited engagement affects their long-term career growth in the music industry.
Focus on Catalog Over Hit Singles
Encourage artists to focus on building a catalog of songs rather than relying on a single hit. A strong catalog engages audiences and builds a more sustainable career.
Leverage Social Media
Prioritize using social media for artist discovery and engagement. Short-form content is where today's audience connects with new sounds and artists.