Julie Greenwald
Tetragrammaton with Rick Rubin
Behind the Scenes at Def Jam
This chapter explores the narrator's early career at Def Jam, detailing their rise from assistant to key player amidst the label's tumultuous beginnings. It highlights the unique marketing strategies employed to promote hip-hop music, including grassroots initiatives and collaborations with regional contacts. The narrative emphasizes the challenges of gaining mainstream acceptance for hip-hop while showcasing the determination and creativity that shaped the label's identity.
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