Julie Greenwald
Tetragrammaton with Rick Rubin
00:00
Revolutionizing Artist Development
This chapter delves into the transformative evolution of a music company, emphasizing a shift from traditional promotion to innovative strategies focused on marketing and touring. It highlights the journey of integrating a unique aesthetic into diverse acts, like Death Cab for Cutie, while maintaining artistic integrity and fostering community. The narrative reflects on pivotal moments, like a key breakfast meeting in 2007, which spurred revitalization and a commitment to nurturing talent at Elektra Records amidst the changing landscape of the music industry.
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