Julie Greenwald, a powerhouse in the music industry, began her journey at Def Jam and now leads Atlantic Records. In this chat, she discusses the challenges of recognizing talent in an era of fame and the significance of live performances. Greenwald emphasizes the importance of personal connections between artists and fans, the journey from grassroots to mainstream success, and the balance between artistic integrity and commercial demands. She shares humorous anecdotes from her career and reflects on the evolution of artist development in the ever-changing music landscape.