Tetragrammaton with Rick Rubin cover image

Julie Greenwald

Tetragrammaton with Rick Rubin

00:00

From Grassroots to Mainstream

This chapter explores the early success of a music group in New York City, emphasizing their grassroots promotional strategies and the pivotal role of influential DJs. It highlights their evolution in partnerships and production, particularly the transition to Polygram, while addressing the challenges faced amid competition in the 90s music industry.

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