How to Pick a Price for Your Product by Amazon Product Manager

1

Introduction

00:00 • 3min

2

Why Pricing Is Important?

02:30 • 3min

3

Pricing Strategy and Goals

05:54 • 2min

4

What's Your Corporate Goal?

07:56 • 2min

5

What Is the Problem With Pricing?

10:21 • 3min

6

A Product Manager Needs to Understand Customer Service Costs

13:05 • 3min

7

What Is a Price Waterfall?

15:49 • 3min

8

Product Managers - What's Going On?

18:25 • 3min

9

SaaS or B2B - What's the Price Leakage?

21:28 • 2min

10

What Is Tiered Organization?

23:34 • 3min

11

Product Managers - How to Transition From One Pricing Model to Another

26:11 • 4min

12

Competitive Advantage in a Stable Industry?

29:45 • 2min

13

What Is Penetration Pricing?

31:41 • 3min

14

Is Your Product Having Low Barrier to Entry?

34:19 • 5min

15

What Is Value-Based Pricing?

39:31 • 3min

16

What Is Value-Based Pricing?

42:29 • 3min

17

Apple Is Communicating Value, Right?

45:40 • 7min

18

The Value of Good Communication

53:04 • 2min

19

Is That Ethical?

55:15 • 4min

20

Can I Price Mexican Beers at a Dollar?

59:12 • 2min

21

Craft Beer - Q&A, Similar Exercise for Craft Beer

01:01:16 • 2min

22

The Right Price Is Where Your Customers Are Uncomfortable

01:03:44 • 3min

23

How Do You Justify Penetration Pricing?

01:06:30 • 2min

24

The Best Model for Valuation and Pricing

01:08:59 • 3min

25

Product Strategy - How to Decide Price?

01:11:36 • 3min

26

Is There a Big Delta in Your Product Lifecycle?

01:14:11 • 2min