Craft Beer - Q&A, Similar Exercise for Craft Beer

$1.25 and $1.50 almost gave me 100% of the segment, right? If I were on my mat, if my cost is sitting at 50 cents for this bottle, which I did hide, I'm making more profit at $1.5 or $6 a can. This is about close to skimming and value. That's where this exercise takes you. Like, hey, do I really want to address a very small segment of the market who understands women? Who even understands the definition of American India paleo? Right? And then, like, kick up orange spices and ginger in my beer. We won't be talking as many books and numbers as value