Is There a Big Delta in Your Product Lifecycle?

You always want to run two or three years as a startup. If you don't recoup your money in two years, hey, bad news, I think the industry is going to move faster than your product and software. The examples you use in your presentation are going to happen with Netflix. They have a lot of extra duty and they set the price and they can't change them for a very long period. Even though you're a startup, I do not recommend changing your pricing a lot. There could be one or two coupon discount marketing programs because that shows weakness in the value you communicated.