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How to Pick a Price for Your Product by Amazon Product Manager

The Product Podcast

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Is Your Product Having Low Barrier to Entry?

If your product has low barrier to entry, you want competitors to be scared of you rather than oh come on, we define this product segment for you and let's come and take my market share. So that kind of strategy is this. There are many different ways I've seen this being executed for different B2B and B2C customers. Some of the limitations are giving limited feature for free and ask them to upgrade as they want more value or give them limited capacity for cloud and all that.

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