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How to Pick a Price for Your Product by Amazon Product Manager

The Product Podcast

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The Right Price Is Where Your Customers Are Uncomfortable

Apple has always done skimming, according to me, where you put a value price for the first time. How do you analyze like three order sales, like a sell... sell me a mobile phone, right? Price 349, they have a crash sale. If it doesn't stick, oh my God, that was such a failure. Voila! Right? So, if you have difficulty pushing out your stuff out of your supply chain and your warehouses, you know what to do, skylin' them. That's where there is no right answer. The right price is which makes your customers a little uncomfortable as well. Then you are doing skimming and value. Penetration

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