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How to Pick a Price for Your Product by Amazon Product Manager

The Product Podcast

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How Do You Justify Penetration Pricing?

As a product manager for that, I would want to know or understand, where would my price value would be at launch. Building the Kickstarter's out there who are trying to get money. So, what you did is just make sure that you didn't discount it heavily to get their funds. You're going to give a value product. If you had started with a $50 and you're telling them you're going to sell it for $100, it will never sell it for$100. Even when you have a successful launch, it has to take a miracle to get there.

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