The Game with Alex Hormozi

Closing a Higher Percentage of Deals Through Belief | Ep 310

Jun 17, 2021
Conviction is key in sales and entrepreneurship. Understanding your belief system can significantly boost your closing rates. Alex highlights how deep belief in your product and connecting authentically with prospects makes all the difference. He shares equations illustrating how belief amplifies sales skills and emphasizes the need for strong work ethic. This insightful discussion helps entrepreneurs grasp the importance of asking 'why' to foster deeper connections and succeed in their endeavors.
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INSIGHT

The Belief Continuum

  • Belief in sales isn't binary; it's a spectrum of conviction.
  • True belief significantly increases sales success.
ADVICE

Understand Your Prospect

  • Focus on understanding your prospect's needs deeply.
  • Conviction comes from knowing your product truly solves their problem.
INSIGHT

The Closing Equation

  • Closing percentage is a function of sales skill multiplied by belief.
  • Conviction can significantly outweigh skill in closing deals.
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