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Introduction
In this video, I want to talk to you about how to close a higher percentage of deals and how to close more deals overall. And it's all centered around a single concept which is the belief continuum. So many people like to think like do you believe in what you are selling, right? They ask the question as though it's a binary answer. Yes or no, I believe or I don't believe. But it would be much more accurate to say to what extent do you believe it? Welcome to the game where we talk about to get more customers how to make more per customer and how to keep them longer with lessons learned along the way.