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Nike's Early Endorsement Deal
- Phil Knight, Nike's founder, offered tennis player Ilie Năstase $5,000 for an endorsement, a sum he didn't readily have.
- After some negotiation, they agreed on $10,000, marking an early, significant endorsement deal for Nike.
The Rise of Athlete Endorsements
- Television's rise dramatically changed sports marketing, transforming athletes into "walking billboards."
- Brands realized the immense potential of showcasing athletic gear on televised sports.
Horst Dassler's Olympic Tactic
- Horst Dassler objected to Lee Evans' Puma shoes at the 1968 Olympics, claiming their pins violated regulations.
- This led to Evans' record being voided, highlighting the competitive tactics between brands.