Nike vs Adidas - Walking Billboards | 3
Business Wars
00:00
The Dastar Family's Marketing Revolution
In 1968 a now-defunct syndication network called TVS Broadcast the first nationally viewed college basketball game. Now fans can watch their favorite athletes compete to in real time almost any day of the week. The world's largest billboards not just on the walls of the stands but running passing dribbling batting kicking three-dimensional ambassadors of all things in athletic wear. A marketing revolution is about to take hold and it's the Dastar family that first leverages these developments on a mass scale.
Transcript
Play full episode
