Nike vs Adidas - Walking Billboards | 3
Business Wars
00:00
The Importance of Branding
Phil Knight is the founder and CEO of Nike. He has a key to Adidas' headquarters in Tokyo, Japan. There he places orders with a manufacturer called Nisha for several new styles of sneakers. The sample versions of the shoes are finished a few days later on a Sunday. It's a transformative moment and he feels spent but he feels proud.
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