Nike vs Adidas - Walking Billboards | 3
Business Wars
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The Adidas Jabar
New York Jets beat out the Baltimore Colts to win the 1969 Super Bowl. 400,000 pairs of name of branded Puma's are sold that year. Adidas fires back with the release of a basketball sneaker called the superstar. By the early 1970s approximately 85% of pro basketball players hit the courts in Adidas shoes.
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