The Careless Talk Climbing Podcast

E133: Matt Bird - Why does a climber need a manager? A little look into the shadowy world of athlete contracts.

Jan 29, 2025
Matt Bird, an athlete manager representing elite climbers like Shauna Coxsey and Will Bosi, offers a compelling glimpse into the business side of professional climbing. He discusses the necessity of managers for climbers, dives into the complexities of athlete contracts, and the dynamics with sponsors. The talk highlights the importance of authenticity in brand partnerships and the evolving relationship between athletes and social media. Additionally, Matt touches on the disparities in athlete valuation and the exciting potential of climbing as a spectator sport.
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ANECDOTE

Early Climbing Memories

  • Matt Bird's father was a climber in the Staffordshire Roaches scene.
  • His early climbing memories involve being tied to a tree with his dad's dog.
ANECDOTE

Career Transition

  • Matt Bird started his career as a civil servant, working in policy research and contracts.
  • He transitioned to motion graphics work, which led him to the outdoor industry.
INSIGHT

Elite vs. Professional Climber

  • Elite climbers perform at the highest levels, from local standouts to world champions.
  • Professional climbers earn a living through climbing, primarily via sponsorships.
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