AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Navigating Athlete Management in Climbing
This chapter explores the evolution of athlete management in the climbing community, focusing on a management group's journey from a single athlete to a diverse roster. It discusses the challenges of aligning brand expectations with athlete values in sponsorship deals, highlighting the importance of authenticity. The speakers emphasize the multifaceted role of managers in negotiating contracts, managing public personas, and fostering effective partnerships between climbers and global brands.