AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Valuing Climbing Athletes
This chapter explores the challenges of athlete valuation within the climbing community, focusing on the disparities between sponsorship deals and the true value climbers provide. It highlights financial realities, including the contrast between elite sponsored athletes and unsponsored performers, and discusses the complexities of negotiating contracts and brand partnerships. The conversation emphasizes the need for fair valuation and strong relationships between athletes and brands for mutual benefit and sustainability.