Climbers, Brands, and Social Media Dynamics

This chapter explores the intricate balance between athletic performance and social media presence for climbers, examining how sponsorship opportunities vary based on personal branding. It highlights the contrasting paths of climbers like Simon Lorenzi, who succeed without a robust online profile, and those who leverage social media to enhance their visibility. The discussion also emphasizes the evolving relationships between athletes and brands, the significance of authenticity in sponsorships, and the growing complexity of income diversification in the climbing community.