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E133: Matt Bird - Why does a climber need a manager? A little look into the shadowy world of athlete contracts.

The Careless Talk Climbing Podcast

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Navigating Athlete Media Relations

This chapter examines the crucial role of media training for athletes in high-pressure sports like competitive climbing. It discusses the balance between authenticity and strategic communication, highlighting challenges surrounding social media, sponsorship contracts, and the need for greater transparency. By exploring the complexities of athlete-brand relationships, the chapter emphasizes the importance of effective communication and understanding personal motivations for aspiring professional climbers.

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