Product Mastery Now for Product Managers, Leaders, and Innovators 468: Discovering the heart of innovation Part I – with Merrick Furst, PhD
Dec 18, 2023
Dr. Merrick Furst, the Director of the Center for Deliberate Innovation at Georgia Tech, discusses the heart of innovation. Topics include diversity of authors, challenges in collaboration, startup and larger organization innovation, accidental vs deliberate innovation, discovering authentic demands, and understanding the customer's perspective.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Genesis of the Book and Collaborative Challenges
01:41 • 4min
The Challenge of Innovation for Startups and Larger Organizations
06:05 • 7min
Accidental vs Deliberate Innovation
13:29 • 5min
Discovering Authentic Demands
18:46 • 8min
Understanding the Customer's Perspective
26:50 • 13min