7min chapter

Product Mastery Now for Product Managers, Leaders, and Innovators cover image

468: Discovering the heart of innovation Part I – with Merrick Furst, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

The Challenge of Innovation for Startups and Larger Organizations

This chapter explores the challenges faced by startups and larger organizations in innovation. It discusses the high failure rate of startups and how indifference from customers can lead to failure. The speaker also delves into the phenomenon of successful organizations becoming less innovative over time and the importance of understanding the authentic customer demand.

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