
468: Discovering the heart of innovation Part I – with Merrick Furst, PhD
Product Mastery Now for Product Managers, Leaders, and Innovators
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Understanding the Customer's Perspective
The chapter emphasizes the importance of understanding the customer's perspective and uncovering what makes not buying a product not okay for them. It discusses the need for salespeople to ask the right questions to uncover these insights and highlights the difference between not buying the product versus not buying from them.
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