Product Mastery Now for Product Managers, Leaders, and Innovators cover image

468: Discovering the heart of innovation Part I – with Merrick Furst, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

00:00

Understanding the Customer's Perspective

The chapter emphasizes the importance of understanding the customer's perspective and uncovering what makes not buying a product not okay for them. It discusses the need for salespeople to ask the right questions to uncover these insights and highlights the difference between not buying the product versus not buying from them.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app