5min chapter

Product Mastery Now for Product Managers, Leaders, and Innovators cover image

468: Discovering the heart of innovation Part I – with Merrick Furst, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

Accidental vs Deliberate Innovation

Exploring the difference between accidental and deliberate innovation, with a real-life example of a company pivoting from fish finders to entertainment on recreational boats. Understand how deliberate innovation involves meeting authentic demands in the market.

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