8min chapter

Product Mastery Now for Product Managers, Leaders, and Innovators cover image

468: Discovering the heart of innovation Part I – with Merrick Furst, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

Discovering Authentic Demands

Exploring the process of identifying authentic demands for a product and explaining why gauging reactions to a product does not accurately uncover these demands.

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