The New Music Business with Ari Herstand

Is Music Marketing With TikTok Still Viable

21 snips
Jan 10, 2024
Suzy Yoder, former Head of Digital Marketing at Elektra Music Group, discusses the power of TikTok in shaping music. Topics include shifts in music marketing, choosing the right parts of songs, marketing strategies for new songs, burnout in the industry, and determining success on the platform.
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