

Is Music Marketing With TikTok Still Viable
21 snips Jan 10, 2024
Suzy Yoder, former Head of Digital Marketing at Elektra Music Group, discusses the power of TikTok in shaping music. Topics include shifts in music marketing, choosing the right parts of songs, marketing strategies for new songs, burnout in the industry, and determining success on the platform.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Impact of TikTok on the Music Industry
02:52 • 7min
Shifts in Music Marketing and the Role of Social Media
09:57 • 23min
Importance of Mechanical Licensing Collective (MLC) and Marketing Trends for New Songs
33:14 • 3min
Music Marketing and TikTok Trends
36:37 • 17min
Determining Success in Music Marketing Campaigns
53:31 • 23min
Defining Success and Making an Impact in the Music Business
01:16:54 • 5min