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23min chapter
Is Music Marketing With TikTok Still Viable
The New Music Business with Ari Herstand
Shifts in Music Marketing and the Role of Social Media
The chapter discusses the major shifts in music marketing over the past 10 years, emphasizing the need for smaller, easily consumable content and the changing importance of music videos. It also highlights the role of social media in music marketing and the significance of having an online presence for artists.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode