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23min chapter
Is Music Marketing With TikTok Still Viable
The New Music Business with Ari Herstand
Determining Success in Music Marketing Campaigns
This chapter discusses how to measure success in music marketing campaigns, with one speaker expressing their preference for measuring success based on audience connection rather than quantifiable metrics. They also touch on the cost and value of hiring agencies for TikTok campaigns, the goals of artists in building long-term sustainable careers, and the fear of conforming to TikTok trends while maintaining individuality.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode