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3min chapter
Is Music Marketing With TikTok Still Viable
The New Music Business with Ari Herstand
Importance of Mechanical Licensing Collective (MLC) and Marketing Trends for New Songs
This chapter discusses the significance of the MLC for songwriters in the US, emphasizing the need for independent songwriters to sign up to receive their mechanical royalties. It also explores the latest marketing trends for new songs, including collaborations with artists or influencers for effective promotion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode