Suzy Yoder
Former Head of Digital Marketing at Elektra Music Group, now founder of YO SUZY, known for using TikTok to shape music
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Jan 10, 2024 • 1h 18min
Is Music Marketing With TikTok Still Viable
Suzy Yoder, former Head of Digital Marketing at Elektra Music Group, discusses the power of TikTok in shaping music. Topics include shifts in music marketing, choosing the right parts of songs, marketing strategies for new songs, burnout in the industry, and determining success on the platform.
