Understanding Customer-Centric Content Strategy

A customer-centric content strategy focuses on the actual tasks and jobs that customers aim to accomplish rather than solely on the content created by businesses. It is essential for organizations to identify these jobs through research methodologies that explore users' needs and experiences. This approach emphasizes evidence-based analysis, where businesses engage with stakeholders to identify the few critical jobs that guide product development and service design. For instance, in a project, healthcare professionals identified four main tasks related to prescribing medication, providing a clear framework for development priorities.