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9min chapter
Rob Punselie: Content Jobs to Be Done
Content Strategy Insights
Researching Professional Workflows
This chapter explores a research methodology designed to analyze the workflows of professionals, specifically focusing on doctors. It underscores the significance of conducting effective interviews, building rapport, and fostering curiosity while gathering insights. The discussion also highlights the value of field research in content strategy and the pivotal role of impactful quotes in shaping client perspectives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode