Understanding Customer Jobs and the Flaws in Journey Mapping

A truly customer-focused content strategy is the cornerstone of good customer experiences. 

Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. 

This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies.

https://ellessmedia.com/csi/rob-punselie/