Jobs to Be Done (Concept)

Understanding Customer Needs
Book •
Author
Clayton M. Christensen
The 'Jobs to Be Done' theory focuses on identifying the underlying reasons why customers choose certain products or services, involving social, functional, and emotional dimensions of the job the customer is trying to accomplish.

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 Rob Punselie

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Rob Punselie
 as an author who explains that customers hire solutions to fix problems.
Rob Punselie: Content Jobs to Be Done

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