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4min chapter
Rob Punselie: Content Jobs to Be Done
Content Strategy Insights
Understanding 'Jobs to Be Done' in Content Strategy
This chapter explores the 'Jobs to Be Done' framework and its application in crafting effective content strategies. It highlights the significance of outcome-driven innovation and provides a structured three-step approach to identifying and addressing market needs through a case study focused on doctors and medication subscriptions.
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Listen to the best highlights from the podcasts you love and dive into the full episode